SunLife Assurance Co., a large life insurance firm, wishes to provide a greater degree of computer support for its sales agents. A program to encourage agents to acquire laptop computers for use in selling had been established for some time. However, only a few agents had taken advantage of the program. The company decided to develop a new system, termed Maestro, which would provide a suite of tools to help agents perform their jobs more efficiently .....more

Tetra Pak Inc.'s Environmental Steering Committee members review the company's communications campaign during the previous fall and must decide what changes Tetra Pak should make to make the campaign even more effective. Tetra Pak is a wholly-owned subsidiary of Swiss-based Tetra Pak Rausing SA. For a long time, the parent company had felt no need to actively pursue the possibility of recycling its drink boxes, mainly due to the fact that .....more